clinilink
Bridging the data gap within clinical trials
Honourable mention🏅for the REDESIGN: Women's Health Hackathon
Overview
A B2B service that supports pharmaceutical companies, healthcare providers, and researchers. Additionally, an inclusive B2C service that empowers women with personalized health information and access to clinical trials that consider gender-specific needs, leading to improved treatment outcomes.
Female participants for clinical trials
Pharmaceutical companies
Healthcare providers
Researchers
Regulatory Bodies
Hackathon
Keywords
Healthcare, women's health, gender gap awareness, user centered design, B2B B2C service
“For millennia, medicine has functioned on the assumption that male bodies can represent humanity as a whole. […]
Women are dying, and the medical world is complicit.
It needs to wake up.”
GHDx Gender Inequalities in Clinical Research Report 2022
Barriers leading to underrepresentation of women
and minorities in clinical trials
Participation of women in clinical trials faces multiple interconnected challenges at systemic, individual, and structural levels.
Systemically, issues like gender bias, historical exclusion, and limited awareness of how clinical trials impact women create an environment where many women are either unaware of or excluded
from participation.On a personal level, factors such as mistrust, financial constraints, and competing life responsibilities further discourage women.
At the core are the trial design barriers, which stem from the way clinical trials are structured. Inefficient recruitment strategies and restrictive eligibility requirements further reduce accessibility and participation, particularly for underrepresented groups.
Addressing these barriers requires tackling the root causes across all levels to foster inclusion and participation.
" Current solutions lack
empathy, data quality
and have a big drop
out rate."
— Dr Shikta Das, AstraZeneca
" Participants face societal
barriers both in terms of
gender and ethnicity."
— Linh Nguyen, Clinical trial participant &
Product Manager at a healthcare firm
from Insights to Hypothesis…
Based on the insights from the current tool, a hypothesis was developed to address the identified challenges and improve user engagement through more effective interaction and measurement
Re-defining the brief
How might we design a humanized, intuitive, and efficient impact measurement tool that:
Empowers service users to engage meaningfully and reflect on their experiences,
Enables service providers to have access to more nuanced data for informed decision-making, and
Provides commissioners with clear, measurable insights to demonstrate the impact and value of their services.
Ideation
The ideation phase was about understanding the purpose behind each and every question in the 'Infinity assessment', reconstructing it and brainstorming new and accessible ways to approach the assessment.
Dissecting the
current assessment
Feasibility & Co- Creation
workshops with practitioners
The infinity assessment questionnaire is divided according to the 4 strands that Catch22 caters to:
Family & significant others, Lifestyle & associates, Emotional Wellbeing and Social Inclusion.
After brainstorming and sorting ideas for the new impact measurement toolkit, I facilitated and executed a co-creation workshop. We used methods like feasibility mapping to position ideas against organizational constraints, ensuring the ideas were practical and impactful.
The Big idea :
Evaluating growth through conversations
The premise of the solution is that evaluation happens through conversation. It now accounts for growth and change throughout the service journey, giving the service user an increased sense of control and self-awareness.
This solution reimagines evaluation as a dynamic and user-centric process, seamlessly integrated into the service journey. By shifting the focus from rigid measurement systems to fostering conversations, the design emphasizes growth, adaptability, and a deeper connection with the service user.
Experience: The improved journey
The data is recorded in a digital format simultaneously using Excel and PowerBI(curently Catch22 uses this)
What's new?
Guiding principles: Data recording
Reframing the questions for catch-ups
e.g.: a question from the' infinity assessment'
Data analysis principle
Reframing the questions for catch-ups
Rewarding principle
The power of small gestures
The 'Rewarding Principle' visualizes how motivation and value addition align with Maslow’s Hierarchy of Needs to enhance engagement and productivity.
This principle was shaped by insights from practitioners, who emphasized that even small gestures or moments of recognition significantly impact service users’ morale and motivation. Recognizing this, we introduced the rewarding system to foster a sense of achievement, inspire motivation, and introduce healthy competition.
The intervention addresses basic needs like respect, trust, and belonging, and progresses toward self-identity and personal goals, ultimately driving self-actualization. By combining recognition with tailored motivational strategies,
the system empowers individuals, enhances well-being, and fosters
sustainable growth.
The toolkit:
How does the service user and practitioner
use the toolkit?
The toolkit enhances collaboration between service users and practitioners through:
Progress Journal - Tracks improvement with journey mapping, phased goals, and a reward system.
Catch-up Forms - Facilitates structured check-ins using measurable, scenario-based questions.
Intervention Form - Gathers non-verbal data through observations during interventions.
How is the new toolkit creating value
for the key stakeholders?
But what are the systemic constraints we are operating with and the systemic pushbacks we might encounter?
Introducing the new toolkit may encounter systemic constraints and pushbacks rooted in organizational culture and capacity. These include resistance to change due to entrenched systems, regulatory compliance burdens, and the significant time, effort, and resources required for adoption. Distrust in the system and weak faith in its ability to deliver meaningful outcomes may also lead to reluctance or
forced engagement.
Theory of Change
The Theory of Change outlines how meaningful measurement can drive positive outcomes for Catch 22.
By adopting an empathetic approach to data collection, fostering a sense of control through co-created goals, and emphasizing motivation and visible progress, the toolkit aims to shift perceptions, improve engagement, and reduce negative outcomes like prison recalls and drop-outs. This approach empowers service users, builds trust, and ensures measurable impact, aligning with the broader vision of fostering behavior change and enhancing the organization’s efficiency and value creation.
