IMPACT MEASUREMENT FOR COMMISSIONED
REHABILITATIVE SERVICES

Measuring the impact of rehabilitative programs delivered
by Catch22 for men on probation

Overview

Catch22 is a social business in, a not-for-profit business with a social mission in the UK.

They provide Personal Wellbeing Commissioned Rehabilitative Services for men aged 18+ who are subject to probation supervision following a prison sentence, to support effective community integration and well-being.

Catch22 is a social business in, a not-for-profit business with a social mission in the UK.

They provide Personal Wellbeing Commissioned Rehabilitative Services for men aged 18+ who are subject to probation supervision following a prison sentence, to support effective community integration and well-being.

Goal

Goal

Goal

To design an impact measurement tool for Personal Wellbeing Commissioned Rehabilitative Services for men of probation.

To design an impact measurement tool for Personal Wellbeing Commissioned Rehabilitative Services for men of probation.

Outcome

Outcome

Outcome

A redesigned service experience that integrated comprehensive qualitative process data, converting it into actionable quantitative insights, resulting in richer impact reports while changing its main focus to provide meaningful benefits to
users beyond data measurement.

Key stakholders

Key stakholders

Key stakholders

  • Men on probation (18+)

  • Catch22 practitioners

  • Ministry of Justice

  • Men on probation (18+)

  • Catch22 practitioners

  • Ministry of Justice

Year

Year

2023/24

2023/24

Duration

Duration

7 months

7 months

Category

Category

Service design

Service design

My Role

My Role

Service design consultant

Service design consultant

Client

Client

Catch22, London

Catch22, London

Team

5 Service designers

Keywords

Social impact, impact measurement, end to end service, toolkit, theory of change, testing hypothesis, value exchange

Setting the context

What is the current service journey?
How is impact measured ?

What is the current service journey?
How is impact measured ?

What is the current service journey?
How is impact measured ?

To see the current "Infinity assessment" document click here

Who is involved in the system?

Understanding key stakeholders

weekly interactions with

15/20 wellbeing practitioners

bi weekly conversations with

5 service users (previous)

Interviews with the

Insights lead,
Admin team &

Senior Operational Manager

What do the stakeholders think of the current tool?

What's the problem with the current tool?

The current tool, the Infinity Assessment Tool, has no perceived value from the service users & the Catch22 practitioners.

It is insufficient, inefficient and un-intuitive in terms of its function and the overall experience.

from Insights to Hypothesis…

Based on the insights from the current tool, a hypothesis was developed to address the identified challenges and improve user engagement through more effective interaction and measurement

We believe that :

We believe that :

We believe that :

we can :

we can :

we can :

As a result, we will see :

As a result, we will see :

As a result, we will see :

Re-defining the brief

How might we design a humanized, intuitive, and efficient impact measurement tool that:

  • Empowers service users to engage meaningfully and reflect on their experiences,

  • Enables service providers to have access to more nuanced data for informed decision-making, and

  • Provides commissioners with clear, measurable insights to demonstrate the impact and value of their services.

Ideation

The ideation phase was about understanding the purpose behind each and every question in the 'Infinity assessment', reconstructing it and brainstorming new and accessible ways to approach the assessment.

Dissecting the
current assessment

Brainstorming

Brainstorming

Brainstorming

Sorting & classifying

Sorting & classifying

Sorting & classifying

Feasibility & Co- Creation
workshops with practitioners

The infinity assessment questionnaire is divided according to the 4 strands that Catch22 caters to:
Family & significant others, Lifestyle & associates, Emotional Wellbeing and Social Inclusion.

After brainstorming and sorting ideas for the new impact measurement toolkit, I facilitated and executed a co-creation workshop. We used methods like feasibility mapping to position ideas against organizational constraints, ensuring the ideas were practical and impactful.

The Big idea :

Evaluating growth through conversations

The premise of the solution is that evaluation happens through conversation. It now accounts for growth and change throughout the service journey, giving the service user an increased sense of control and self-awareness.

This solution reimagines evaluation as a dynamic and user-centric process, seamlessly integrated into the service journey. By shifting the focus from rigid measurement systems to fostering conversations, the design emphasizes growth, adaptability, and a deeper connection with the service user.

Experience: The improved journey

The data is recorded in a digital format simultaneously using Excel and PowerBI(curently Catch22 uses this)

What's new?

Guiding principles: Data recording

Reframing the questions for catch-ups

To enhance the effectiveness of catch-ups, the original Infinity Assessment, which featured rigid, lengthy, and overly wordy questions, was re-evaluated.

To enhance the effectiveness of catch-ups, the original Infinity Assessment, which featured rigid, lengthy, and overly wordy questions, was re-evaluated.

Identifying Patterns: Cognition, Willingness, and Ability

Through ideation, a pattern emerged that these questions primarily focused on cognition, willingness, and ability.

This realization led to the redesign of catch-up questions, making them more engaging, concise, and easy to understand.

The new format encourages more meaningful and productive conversations while ensuring the collection of accurate and relevant data

Identifying Patterns: Cognition, Willingness, and Ability

Through ideation, a pattern emerged that these questions primarily focused on cognition, willingness, and ability.

This realization led to the redesign of catch-up questions, making them more engaging, concise, and easy to understand.

The new format encourages more meaningful and productive conversations while ensuring the collection of accurate and relevant data

e.g.: a question from the' infinity assessment'

Data analysis principle

Reframing the questions for catch-ups

To measure the recorded data, the toolkit highlights a layered evaluation process where Journal Progress, a self-initiated activity, supports the Formative Catch-Ups by providing ongoing documentation and insights into individual growth.

The Formative Catch-Up, including the First Catch-up and the De-brief and Final Catch-Up, are facilitated sessions that build on this progress, offering structured feedback and guidance.

This process ensures continuous learning and reflection, while the rewarding system for extra credits motivates additional engagement and effort. Together, these components form a cohesive system for development and evaluation.

To measure the recorded data, the toolkit highlights a layered evaluation process where Journal Progress, a self-initiated activity, supports the Formative Catch-Ups by providing ongoing documentation and insights into individual growth.

The Formative Catch-Up, including the First Catch-up and the De-brief and Final Catch-Up, are facilitated sessions that build on this progress, offering structured feedback and guidance.

This process ensures continuous learning and reflection, while the rewarding system for extra credits motivates additional engagement and effort. Together, these components form a cohesive system for development and evaluation.

Rewarding principle

The power of small gestures

The 'Rewarding Principle' visualizes how motivation and value addition align with Maslow’s Hierarchy of Needs to enhance engagement and productivity.

This principle was shaped by insights from practitioners, who emphasized that even small gestures or moments of recognition significantly impact service users’ morale and motivation. Recognizing this, we introduced the rewarding system to foster a sense of achievement, inspire motivation, and introduce healthy competition.


The intervention addresses basic needs like respect, trust, and belonging, and progresses toward self-identity and personal goals, ultimately driving self-actualization. By combining recognition with tailored motivational strategies,
the system empowers individuals, enhances well-being, and fosters
sustainable growth.

The toolkit:
How does the service user and practitioner
use the toolkit?

The toolkit enhances collaboration between service users and practitioners through:

  • Progress Journal - Tracks improvement with journey mapping, phased goals, and a reward system.


  • Catch-up Forms - Facilitates structured check-ins using measurable, scenario-based questions.


  • Intervention Form - Gathers non-verbal data through observations during interventions.

The forms are in physical paper format due to restrictions on carrying electronic devices in certain situations. Additionally, using a laptop during meetings can
be distracting.

The data from these forms can later be scanned and entered into the system.

The forms are in physical paper format due to restrictions on carrying electronic devices in certain situations. Additionally, using a laptop during meetings can
be distracting.

The data from these forms can later be scanned and entered into the system.

How is the new toolkit creating value
for the key stakeholders?

But what are the systemic constraints we are operating with and the systemic pushbacks we might encounter?

Introducing the new toolkit may encounter systemic constraints and pushbacks rooted in organizational culture and capacity. These include resistance to change due to entrenched systems, regulatory compliance burdens, and the significant time, effort, and resources required for adoption. Distrust in the system and weak faith in its ability to deliver meaningful outcomes may also lead to reluctance or
forced engagement.

Theory of Change

The Theory of Change outlines how meaningful measurement can drive positive outcomes for Catch 22.
By adopting an empathetic approach to data collection, fostering a sense of control through co-created goals, and emphasizing motivation and visible progress, the toolkit aims to shift perceptions, improve engagement, and reduce negative outcomes like prison recalls and drop-outs. This approach empowers service users, builds trust, and ensures measurable impact, aligning with the broader vision of fostering behavior change and enhancing the organization’s efficiency and value creation.

And lastly, testing the toolkit with practitioners...

Testing and validating the toolkit involved collaborating with practitioners due to limited access to service users.
The process was carried out across 3 probation facilities of Catch22, ensuring its relevance and effectiveness in real-world settings.

Feedback from the practitioners

Testing the toolkit with practitioners across 3 probation facilities in London demonstrated its effectiveness in delivering:

  • More comprehensive and richer data for tracking service users’ journeys.

  • A user-friendly experience that increases engagement.

  • Detailed evidence to support comprehensive reporting.

  • A shift towards conversational interactions rather than formal procedures.

Note: Due to limited access to service users and organizational constraints the toolkit could only be tested with the practitioners.

Testing the toolkit with practitioners across 3 probation facilities in London demonstrated its effectiveness in delivering:

  • More comprehensive and richer data for tracking service users’ journeys.

  • A user-friendly experience that increases engagement.

  • Detailed evidence to support comprehensive reporting.

  • A shift towards conversational interactions rather than formal procedures.

Note: Due to limited access to service users and organizational constraints the toolkit could only be tested with the practitioners.

Reflections…

Engagement with sensitive stakeholder group
Working with men on probation revealed unique challenges, including their hesitancy to share detailed information and practitioners' tendency to miss critical points during conversations.

Engagement with sensitive stakeholder group
Working with men on probation revealed unique challenges, including their hesitancy to share detailed information and practitioners' tendency to miss critical points during conversations.

System optimisation through reorganisation
Reorganizing existing resources demonstrated how clarity in the system can enable more direct and efficient data collection, improving overall outcomes.

System optimisation through reorganisation
Reorganizing existing resources demonstrated how clarity in the system can enable more direct and efficient data collection, improving overall outcomes.

Personal skill development
The project strengthened my -

  • Stakeholder engagement and management skills

  • Workshop planning and facilitation skills